NBA All Star Game Ratings Reach A Record Low (For Real This Time)

Wednesday, February 20, 2008

Now with less 2004 Stats! I somehow managed to post a report from 2004 the other day that the NBA ASG tied a record low. If you missed it...well then good, but in the end it was actually worse than got the worst ratings ever.

According to the numbers I posted on Monday, the low for the game was back in 2001 with NBC drawing a 5.1 national household rating. Well what was this past Sunday's number you ask?


Not only is that the lowest it's ever been but it's down 11.8% from last year, AND it's gone down every single year that TNT has carried the game. Here are the numbers from the past 6 years....

'08 New Orleans- 4.5/6,334,000
'07 Las Vegas- 5.1/6,843,000
'06 Houston- 5.2/7,070,000
'05 Denver- 6.0/8,082,000
'04 Los Angeles- 6.2/8,190,000
'03 Atlanta- 8.2/10,829,000

Wow that's bad, but get this. Via Bob Wolfley in Milwaukee...

On Feb. 10, the National Football League's Pro Bowl on WITI-TV (Channel 6) had an audience almost 2½ times the size of the NBA game. The Pro Bowl had a rating of 10.7, or 95,337 households.

Even adding the audience for both of those games together does not match the audience for major-league baseball's 2007 All-Star Game on Channel 6. The rating for that contest was 16.1, or 142,163 households.
Cable is obviously not a good place for an All Star Game to reside. It could have been that it ended near midnight on a Sunday, or that Kobe wasn't playing, but for some reason people just don't tune into the game on TNT. With the Finals ratings in the 6's last year it might not be a bad idea for Stern to look for expansion opportunities in Europe.

Area dims out NBA stars (JS Online)
Weekend Tube Review: Daytona 500 > All-Star Game (The Sporting Blog)

(Numbers via Sports Business Daily)

Posted by Awful Announcing- at 1:34 PM


I think the NFL is on to something by bundling the ugly sister (Pro Bowl) with the attractive one (Super Bowl). I just don't know how effective it could be with the other sports because they're not a week apart like they are in the NFL.

Granted, they got it from the Bible when Jacob married Leah before he could marry Rachel (Genesis 29, look it up), but you can't argue with a system that works.

Anonymous said...
Feb 18, 2008, 3:29:00 PM  

I think it should be pointed out that a 5.1 on cable would be stellar for almost any sporting event -- much less the NBA All Star Game.

That being said, the rating for this year's game -- as far as I know -- has not been released yet, and figures to be in the 4.0-4.5 range.

Paulsen said...
Feb 18, 2008, 3:50:00 PM  

We've been beaten by..."A Connie Chung Christmas."

/still not funny

Anonymous said...
Feb 20, 2008, 2:38:00 PM  

I turned on the All-Star game on all the TVs in my house (4 of them). Do you think that helped them?

Anonymous said...
Feb 20, 2008, 2:39:00 PM  

Those goddamned white people again!!!

E Buzz said...
Feb 20, 2008, 3:18:00 PM  

Well what do you expect? They went head-to-head against the damn Gladiators finale!!!

GMoney said...
Feb 20, 2008, 4:04:00 PM  

That being said, the rating for this year's game -- as far as I know -- has not been released yet, and figures to be in the 4.0-4.5 range.

Which would put it, for comparison's sake, somewhere around what TBS was getting for the NLCS, right? Not too shabby, it would seem.

Anonymous said...
Feb 20, 2008, 4:07:00 PM  

actually, looks like it would just about blow the NLCS out of the water.

Anonymous said...
Feb 20, 2008, 4:08:00 PM  

But hasn't the value of a rating point gone up in 10 years? They're still a bunch of people watching...there's just more TVs out there.

Feb 20, 2008, 4:17:00 PM  

Losing 2 million viewers in 5 years has to get someones attention at the NBA offices.

For any statistical or comparisions to be made from year to year, one should discount 2003, since that was Jordan's last All-Star Game, thus, a significantly higher rating.

Anonymous said...
Feb 20, 2008, 4:23:00 PM  

Im shocked! How did this happen. I thought everybody thought the whole All-Star break was awesome.

Anonymous said...
Feb 20, 2008, 5:47:00 PM  

塑料托盘专业制造商—塑料托盘制造有限公司南京麦瑞欢迎您!南京麦瑞塑料托盘有限公司是国内最具影响的物流产品大型生产企业,主要生产的产品有塑料托盘,塑料卡板箱, ...
仓储笼采用优质钢材经冷扎硬化焊接而成,强度高、装载能力大,仓储笼可叠四层、实现仓储立体化,不同型号、不同规格的仓储笼承重为0.8t~2.0t。折叠式结构,装载、周转、存放 ...
南京麦瑞工业设备是专业工具柜制造商,我们精确的人机工程设计和高品质的要求保证了工具柜可以对用户的工具和物料安全合理的存储,包括SL系列工具柜、PL系列工具柜等, ...
户外钢制园林垃圾桶LDY系列, ◎室内钢制方形垃圾桶LDB系列. ◎户外钢制分类垃圾桶LDF系列, ◎室内钢制圆形垃圾桶LDA系列. ◎户外钢木垃圾桶LDG系列, ◎广告式垃圾桶 ...
根据不同的生产需求,工作台分为三大系列:钢制工作台、铝制工作台和非标工作台,钢制工作台主体框架采用钢制材料,铝制工作台主体框架采用标准铝制型材,非标工作台 ...

Unknown said...
Apr 25, 2008, 9:37:00 PM  


Unknown said...
Apr 26, 2008, 12:43:00 AM  

Post a Comment