According to the Wall Street Journal, Walt Disney Co.'s ESPN cable sports network is in talks to form a partnership with the National Football League's NFL Network, according to people familiar with the situation. Steven Bornstein, chief executive of the NFL Network and previously chairman of ESPN and president of Disney's ABC network, has been holding high-level discussions with Disney executives in recent weeks, according to several people familiar with the situation. Some team owners have been briefed on the discussions, and Disney CEO Robert Iger and NFL Commissioner Roger Goodell have been involved.I wonder what ESPN's response would be if you asked them the interview question, "Where do you see yourself in the next 10 years?" I'm guessing it would be along the lines of, "owning the world." While this is actually bad news for Soccer fans who were hoping for ESPN Classic to turn into ESPN3 and show primarily Soccer, it's good news for NFL fans. I know a ton of people don't have the NFL Network and a move to ESPN Classic would give innumerable fans a chance to catch the Thursday games (and one Saturday contest) who haven't before.
One possible scenario could be a combination of the NFL Network with the ESPN Classic network, which has relatively low ratings but wide distribution on expanded basic tiers. ESPN would likely use its market weight and its eight additional games to seek higher subscription fees than the 16 or 17 cents it currently receives for ESPN Classic, boosting rates to something closer to what the NFL network has been seeking, according to Derek Baine, a senior analyst for SNL Kagan. Under such a scenario, ESPN and the NFL could form a joint venture and share revenue, or ESPN could take an equity stake in the channel.
"We have a long-term and extensive relationship with the NFL and to that end we are always in discussions with them about mutual projects," says Mike Soltys, vice-president of communications for ESPN.
Again, ESPN's problems aren't in their programming department and a move like this would be a no-brainer if they could pull it off.
NFL in Talks With ESPN, In Bid to End Cable Battle (WSJ-$)
ESPN3 home of Football, both types.
ReplyDeleteWe're one step closer to the dream becoming reality: Pam Ward doing PbP on NFL games!!!
ReplyDelete/Aaron Barnhart
I thought ESPN was the NFL Network?
ReplyDeletePretty good article from the LA Times regarding this issue. A sports media analyst believes the NFL might team with Disney to pair its network with the Disney block of channels in an effort to get the cable companies to take the NFL along with those Disney offerings. Either take it all, or you get nothing, is the gist of the comment.
ReplyDeletehttp://www.latimes.com/sports/la-sp-espn21-2008jun21,0,3719298.story
And of course, should this merger occur, we can be assured that ESPN will hold the league to the highest scrutiny and not be beholden to bury potential scandals ...
ReplyDeleteNo more Collinsworth?
ReplyDeleteWe probably shouldn't hold our breath on that one happening, bf.
ReplyDeleteAll I want to know is this: how long until we see ESPN6, with Bill Simmons at helm, become reality?
ReplyDeleteWe are getting close to ESPN the Ocho....
ReplyDeleteI prefer the ESPN3 idea where ESPN Classic is concerned. Where will overflow from ESPN 1 and 2 go if ESPN Classic becomes NFL Network? And if Classic completely becomes NFL Network and retains little of its Classic identity, it will solve nothing. Cable operators will follow Comcast's lead and try to move it off to digital tiers, and might even try to get out of their Classic contract entirely by claiming Classic folded, not merged.
ReplyDeleteAnd if ESPN takes over NFL Network, I hope they don't get rid of NFL Network's superlative draft coverage, which doesn't cut to commercial RIGHT as a pick is handed in and actually treats the later rounds with respect.
ESPNFL!
ReplyDeleteNFL and European soccer leagues could both end up on ESPN3. The english premier league would be the league that ESPN would target and their latest game on Saturday ends at 2 pm. So there would be plenty of time for both the NFL and the EPL.
ReplyDeleteMaybe if ESPN takes over they'll get rid of that ridiculous "machine" sound effect that plays during EVERY graphic. Such a beating!!
ReplyDeleteid like to point out that now on ESPN.com's main page their is a video tab for random NFL videos which directly link back to nfl.com
ReplyDeleteSo anyway you cut it, ESPN Classic will soon go the way of the bullpin car, and championship games starting before. It's a shame because I used to love the channel when it used to show old games and SportsCentury episodes. Now it's essentually ESPN Poker. What a shame.
ReplyDeleteAs long as they keep the NFL replay
ReplyDeletegames, I'm fine with it. The only reason I got digital cable was for NFLN, so I didnt have to watch ESPN.
The Ocho will be here once ESPN buys NBA TV, the golf channel, tennis channel, NHL network and / or Versus.
More chances to see Chris Berman? Where's the mute button?
ReplyDeleteI think the L.A. Times story makes more sense, in that NFL Network would get bundled with the Disney channels. The big thing for the cable companies is they want a stake in the network, like they're getting with Versus (Comcast) and the new Baseball Network starting in January. NFL doesn't want any part of that. But it needs wider distribution. So in a thumb to the hard-ass cable companies, NFL Network goes another way and cuts in ESPN (of which it has a strong relationship) on part of the pie instead of the cable companies.
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