ESPN's New Beta Website Is Launched

Monday, December 08, 2008

I mentioned a while back that ESPN was going to be a revamping of sorts of its website, and Ryan Spoon has your first look. Spoon, who is an ESPN Insider, got to test out the site and provide an assessment for ESPN recently. Here are his thoughts on the new look (see above)....

As an ESPN Insider, I got access to the new ESPN Beta (in other words, the new ESPN website revamp that has apparently been much of their focus for the last several months). And because I have spoken glowingly about ESPN and previously - I don’t feel bad being sour about ESPN Beta…. but I am and here’s why:

- It’s too much like a magazine and too little like a sports site
- The magazine layout makes it more appropriate for People / US Weekly-like content than sports
- The screen shot below demonstrates just that - the only true sports content is in small blue text on the upper right… and that’s what I want to see!
- The grid layout below the main module is visually attractive - but it’s used exclusively to promote ESPN personalities rather than content
- The new header is clearly designed to increase pageviews and make hubs out of each league / sport (the navigational drop downs were removed)
- There are five headers / navigation bars: leagues, scores, ESPN properties, themes, sports… HUH?!
- While I like the ESPN Red color scheme, it makes the blue, gray and brown text very difficult to read

I’ve turned the Beta off as I am more than underwhelmed… I am struggling to use the new site.

Well then. That's not a glowing review at all is it, but looking at the photos, I'd have to agree with him. At first glance, the site is aesthetically pleasing. The main photo is larger and you can tell they're pulling your eye away from news, and towards sponsored content and promotions. That's not necessarily a bad thing, but as RS said, it's really hard to find any of the "breaking news" content you might be looking for.

I've said before that I rarely go to anymore, and while that's true, I know a ton of people who still use it as their goto site for news. You're almost forced to use the MyESPN feature to find anything, and that might not rub readers the right way when (and if) it's officially launched.

Feel free to check it out yourself and let me know what you think in the comments.

ESPN Beta: The Review (Ryan Spoon) To Be Revamped, New Search Function Kicks Off The Process (Awful Announcing)

Posted by Awful Announcing- at 3:07 PM


I think it looks alot like Yahoo Sports' homepage

Anonymous said...
Dec 8, 2008, 3:26:00 PM  

I don't think I'm alone on this but the news is more important than pimping Bill Simmons and Reilly's latest column.

GMoney said...
Dec 8, 2008, 4:12:00 PM  

I think it's a major improvement.

The Espn site looks too cluttered now. The new beta version has a nice cleanness and simplicity to it.

Anonymous said...
Dec 9, 2008, 1:50:00 AM  

where do you go for your sports information if you dont go to ESPN, i would like to go there.

Anonymous said...
Dec 9, 2008, 12:43:00 PM  

Good review of the new site. Personally, I like it and think ESPN is doing a much better job of promoting their multimedia content especially ESPN360...the best kept secret on the web. Anyway, we used your review on a recent blog post on the FanSection. Check it out if you're interested at

Bryan Bennett said...
Dec 10, 2008, 9:40:00 PM  

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