New Hooters-Dickie V Ad Pulled From Final Four Program

Saturday, April 05, 2008

Hooters is obviously known for using scantily clad women, but their ads aren't as racy as say Go Daddy's. Well according to the NCAA their newest ad feature a lovely lady and Dick Vitale is a no go for the Final Four program.

What was so racy? You tell me...

Umm okay? If say Dick Vitale was holding "The Rock" over his junk with two hands and staring at the girl's breasts then maybe I'd understand. So what's the actual problem then?

"My understanding is the NCAA had stated they would only consider the ad if we removed the image of a Hooters Girl, which is absurd. That would be like telling General Motors you can advertise but don't show a picture of a car," stated Mike McNeil the Vice President of Marketing for Hooters of America. "Sara is a beautiful, intelligent and hard working employee, and we would never consider removing her image from the ad. I am concerned by this last minute and seemingly arbitrary treatment. The basketball tournament is an important time for our business, and the fact that certain competitors of ours are allowed to advertise and we are not puts us at a competitive disadvantage," continued McNeil.
I'd have to agree with Mr. McNeil....that's pretty damn absurd. You don't really see any cleavage and all the ad really highlights are Ms. Hoot's legs. That's weak sauce NCAA.

NCAA Says No to Hooters at Final Four (PR Newswire)


But it is OK to have Britney directly talking about sex in a commercial?...absurd indeed.

Unknown said...
Apr 5, 2008, 10:31:00 AM  

Maybe this was CBS applying pressure to get a competitor's most prominent face off their broadcast.

So I guess there will be no Victoria's Secrets ads either, there is more bare skin in those ads.

Anonymous said...
Apr 5, 2008, 11:13:00 AM  

The Rock is a terrible, terrible ball and whoever came up with it should be shot.

What were we talking about, again?

Anonymous said...
Apr 5, 2008, 11:24:00 AM  

*Combination of Matthew and JG's comments*

The only thing I like about CBS is that it isn't Fox.

Anonymous said...
Apr 5, 2008, 12:47:00 PM  

I misundersttod the original post, I thought it was the TV broadcast being mentioned, but still the ad is pretty tame. Unless they object
to the Hooters girl holding a ball called the Rock over her shorts.

So I guess the cheerleaders will be wearing burkas today ?

Anonymous said...
Apr 5, 2008, 1:47:00 PM  

Hypocritical to accept ads with sexual overtones from one company but not another, and also proves just how ridiculous America is in general when it comes to sexuality.


I have to agree that this is more about getting ESPN's most prominent sportscaster out of the way than anything overtly wrong with the ad.

Unknown said...
Apr 5, 2008, 1:59:00 PM  

There's also a good chance of Dickie V getting into the Basketball HOF this weekend, too. Nantz would have personally ripped every ad out of every program if Vitale gets in before Packer.

Apr 5, 2008, 3:30:00 PM  

had it been coach k in the hooters outfit and dickie v finishing on k's right thigh, the ncaa would have had no problem.


Anonymous said...
Apr 5, 2008, 6:31:00 PM  

...If Dickie V can don a Cinderella costume for a photo shoot in a Tampa newspaper, why couldn't he put on a Hooters outfit? Wait, that would be more horrific to the eyes. Nevermind...

Anonymous said...
Apr 5, 2008, 8:23:00 PM  

Dan and Anon 8:23

When the Hooters in hell opens, they'll be working there.

Anonymous said...
Apr 5, 2008, 9:32:00 PM  

The Hooters ad doesn't fit into CBS' child-friendly image during the NCAA Tournament. Now back to the promos for CBS shows, which feature more appropriate images for kids: graphic crime scenes covered in blood.

Anonymous said...
Apr 6, 2008, 5:27:00 AM  

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