Lebron and Reggie Have Really Weird Sponsorships

Wednesday, February 21, 2007

Besides Stu Scott giving pink eye to everyone in Las Vegas.......there isn't much going on today. That was until I was flipping through Brandweek.com (yes, I know I'm a nerd).

In the first news from the company since sock-makers Gold Toe and Moretz merged last October, GoldToeMoretz has announced the signing of New Orleans Saints running back Reggie Bush as a rep for Gold Toe brand men's dress socks. Bush will be featured in Gold Toe advertising via BBH, New York, which will include national print ads. Creative is in planning stages. He also will make appearances on behalf of the collection.
Wow that's pretty odd, but hey they're paying you right? Something like this would NEVER happen in the NBA though. Their image is too hip-hop to be posing for sock ads. So Hip-Hop that they do Lawnmower ads?!?!?!?!
The next thing NBA star LeBron James should push in national TV ads should be …lawn tractors?

Yes, those riding lawn mowers that are the most enduring symbol of suburbia. In Las Vegas on a lawn painted green to look like it needed mowing, the Cleveland Cavalier shot ads Monday for mower marketer Cub Cadet. Said James, whose TV ads for the Cleveland-based company's Time Saver "zero-turn riders" make their debut next month: "Expect the unexpected when it comes to LeBron James."

Good lord it's a slow news day for me to be talking about this stuff. Very unexpected King James, and perhaps the socks can help Reggie Bush from turning his ankle so much.

Heistand (USA Today)
Sock Maker Signs Reggie Bush (Brandweek)

Posted by Awful Announcing- at 2:41 PM


That Stuart Scott picture is scary!

Unknown said...
Feb 21, 2007, 7:14:00 PM  

I'm really, really hoping the Reggie Bush Gold Toe commercial is him mowing the lawn in bermuda shorts and black socks pulled up to the knee - a la my grampa.

Eric (Extra P.) said...
Feb 21, 2007, 9:03:00 PM  

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