The MSG Network Gets Clever With Hockey Advertising

Wednesday, April 08, 2009

I've seen some crazy attempts at getting advertising into broadcasts, but this one might actually take the cake. Broad Street Hockey noticed a funny thing on the boards behind the goal, during the Rangers game last night on MSG, and it couldn't be more humorous and distracting. Here is a screenshot....

Now I'm not one to deny a company from making money, but when it comes at the expense of the viewers, that's when I take issue. It's one thing to have something like that behind a batter during a Baseball game, but it just doesn't look right sitting behind a goal. Hopefully the decide against using it in the future, but I seriously doubt that if it's bringing in money.

Eat Fresh? (Broad Street Hockey)


Looks okay to me. I could get used to the ad being there. No real difference between that and the All State logo on the field goal nets.

FightingPike said...
Apr 8, 2009, 3:49:00 PM  

It's not nearly as egregious as all the Sprint "ads" during 24.

GMoney said...
Apr 8, 2009, 4:09:00 PM  

Oddly placed Subway ads >>>>> Creepy Quiznos ads

Apr 8, 2009, 4:13:00 PM  

I don't see how it's any different from all the other ads on the boards and ice. Is that one of those tv only ads that's superimposed on the image?

Unknown said...
Apr 8, 2009, 4:31:00 PM  

Why is it different behind the batter in baseball? Just because you are used to it by now? Seems equally offensive/innocuous to me.

Nick said...
Apr 8, 2009, 4:46:00 PM  

Those screens are most likely one way, kind of like a mirror in an interrogation room. To anyone sitting behind the boards, it would just look like a tinted window.

Apr 8, 2009, 4:58:00 PM  

looks superimposed to me

Anonymous said...
Apr 8, 2009, 5:26:00 PM  

It looks like it's probably superimposed on the screen. And up next, I think that we will have basketball nets.....presented by Verizon.

Justin F. said...
Apr 8, 2009, 5:26:00 PM  

I watched the game last night and had zero problem with it. Why is it ok in baseball? In baseball it's there the whole time. In hockey you only see it when they're going towards the net.

Yet another blog picking on hockey for no reason.

Rahul said...
Apr 8, 2009, 6:32:00 PM  

Really, this was picking on hockey?

You hockey fans need to get a little less defensive. Not everyone hates/cares enough to hate your sport.

JFreak said...
Apr 8, 2009, 6:41:00 PM  

believe it or not, this isn't the first time MSG has used this type of advertising...during the 2007 Stanley Cup Playoffs, they had AIG adverts on the glass...needless to say, they won't be using AIG anymore

Anonymous said...
Apr 8, 2009, 7:14:00 PM  

Bitching about this is just dumb.

Like someone said, how is baseball different with the ads in the background of the at bat? Because you are used to it?

If you think about it, you are gonna see the ad behind the batters way more than the ads behind the goalie.

Just getting worked up over nothing. . .

rondoman said...
Apr 8, 2009, 7:40:00 PM  

maybe this will get Simmons to talk about hockey.

mark coale said...
Apr 8, 2009, 7:44:00 PM  

This kind of technology has been around for ten years, I'm surprised it's not used more.

Speaking of awful graphics, the new look scorebox on ESPN is pretty bad.

Mike Brown said...
Apr 8, 2009, 11:41:00 PM  

This is a funny doritos ad

David Di Muro said...
Apr 16, 2009, 1:11:00 AM  

This is a common, chromakey effect that only viewers of the telecast can see. The "signs" change advertisers and ends every period. The fans in attendance cannot see the "signs."

Unknown said...
Nov 1, 2009, 1:24:00 PM  

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