ESPN Finding New Ways To Get Content Out There

Monday, March 30, 2009

While newspapers like the Detroit Free Press are just now figuring out the worthiness of the Internet, ESPN has been championing the Sports media charge to the tubes. Over the past few years, the "Leader" has actually been the "Leader" in finding new ways to get games and news to the masses. They've redone their online content, including revamping the already genius ESPN360, and have made videos on the website easily accessible.

Well today comes even more news (and rumors) that Disney is expanding it's visibility on the Internet. They have apparently been looking into NBC's Hulu as a host for its content, but it looks like plain old Youtube could be the place to find full ABC/ESPN episodes in the future. Here's info on both moves....

Via the WaPo: "Disney (NYSE: DIS) and YouTube are in the final stages of negotiations to put clips from ESPN, ABC and other Disney assets on YouTube, according to sources familiar with the situation. The two companies would share revenue, with Disney controlling the ad inventory; YouTube and Google could get some inventory to sell. As important, YouTube would refer back to, and the other Disney sites. Disney declined comment; a YouTube spokesman said the company does not comment on rumor or speculation.

In addition, the two are discussing a full-episode deal?a multi-year pay-for-play deal that would put ABC and some other Disney programming on YouTube instead of NBC Universal-News Corp joint venture Hulu. I am told these discussions have gone as high as Disney CEO Bob Iger and Google Chairman and CEO Eric Schmidt but that they are not as far along as the short-form deal?or as advanced as Disney's negotiations with Hulu."

Via DVice: "Do you Hulu? Apparently, ABC and ESPN want to Hulu. According to inside sources, Disney is in serious negotiations with Hulu to carry ABC, and less likely, ESPN and some Disney Channel content. It should be noted that Hulu is partially owned by NBC/Universal, DVICE's parent company, and Mickey owns ABC and ESPN.

The speculation implies that Disney wants a longer commitment from NBC to Hulu. Disney/ABC probably doesn't want to get onboard without knowing that NBC isn't about to jump ship. ABC will also want to maintain the player on its own website."
It actually amazes me that ESPN doesn't have a channel on Youtube already. The thinking for the longest time was that if people are looking for content on Youtube, they aren't looking for it on our site. We now know that is false, in fact, it's completely the opposite. Videos on other sites actually drive content back to your website.

AA is a fine example, certainly on a smaller scale, of that line of thinking. It's always better to show someone, rather than tell them about it.

ABC, ESPN coming to Hulu? (DVice)
Disney Finalizing Deal For Clips On YouTube; Full-Episode Talks Ongoing; Could Hulu Lose Out? (Washington Post)


If this goes through, I demand the uploading of the first few episodes of "Dream Job," if only to experience the wonder of Quigs' performance and Stu Scott's most pompous statements outside "Stump the Schwab."

Hank said...
Mar 30, 2009, 1:45:00 PM  

And it's official.

Broadcasting and cable reports that ABC/Disney will be YouTubing.

JamesCraven said...
Mar 31, 2009, 9:24:00 AM  

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