MLB To Launch "This Is Beyond Baseball" Documentary

Friday, March 27, 2009

MLB has come up with some pretty good documentaries over the years, and it seems like they have yet another on their hands. MLB will be using the MLB Network to launch "This Is Beyond Baseball", which will be a 30-minute set of vignettes in which current and former players will discuss the role of Baseball beyond the field....

Major League Baseball today announced the launch of a new integrated multi-media marketing campaign titled “This is Beyond Baseball,” which will celebrate baseball’s unique place in the cultural fabric of society and in the lives of fans. The campaign will officially launch with a special on MLB Network this Sunday, March 29 at 8:00 p.m. ET titled This Is Beyond Baseball, a documentary-style program created by MLB Productions. Narrated by legendary broadcaster Vin Scully, the 30-minute program comprises a series of vignettes that communicate the magnitude of what baseball represents and that the scope of its impact goes well beyond the game on the field.

“Baseball reaches us all in places far beyond the playing field,” said Scully. “I am honored to lend my support to this endeavor and help celebrate the game I have loved for my entire life.”

The program features insight and commentary from many prominent current and former players, including Ken Griffey Jr., Derek Jeter, Cal Ripken Jr., Curtis Granderson, Derek Lee and Terry Francona, as well as a special profile of the Upton family – father Manny and sons B.J. and Justin – a unique family story of dedication and determination.
Again, I'm a sucker for a good documentary, but this one seems really good. Plus the narration from Vin Scully will only add to the stories. I'll try to check it out when it airs this Sunday at 8pm.

Posted by Awful Announcing at 1:01 PM


I would listen to Scully read a phone book.

GMoney said...
Mar 27, 2009, 1:24:00 PM  

narration by Scully gives it more credibility than anyone at ESPN could ever dream of

Scully should read The DiVinci Code to me, because I read it myself and I fell asleep half way through

questionmark said...
Mar 27, 2009, 3:45:00 PM  

I don't understand the new marketing campaign. Why is MLB "beyond baseball"? Are they over it? Should we be over it? Major sports leagues are suffering in these economic times and MLB is projecting a 10-15% drop in ticket sales for the '09 season. with the distractions of the WBC and the steroids scandal to deal with, I wonder if Commissioner Selig shouldn't just focus on promoting the game itself. As a life long baseball fan, it's troubling to see that the league is now beyond it.

Unknown said...
Apr 5, 2009, 9:27:00 PM  

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