ESPN Makes Fun Of Their Own Favre Coverage In New SC Commercial

Monday, August 24, 2009

You almost have to feel bad for ESPN, when it comes the "Summer of Favre 2", but at least they have a sense of humor about it. In their latest "This Is Sports Center" ad the network pokes fun at their own coverage. According to Sports Business Daily, Senior Dir/Marketing Seth Adler said, "while the concept for the ad was developed several months ago, it was not filmed until last Tuesday, the same day Favre signed with the Vikings." Adler also went onto say that it marks the quickest turnaround time, three days, in the history of the campaign. Here's your first look....


ESPN has already started their coverage of the Monday night Vikings-Packers game. Pregame can be seen over on ESPN8 with Boomer and the rest of the Monday Night Countdown crew.

Unknown said...
Aug 24, 2009, 7:06:00 PM  

what they REALLY should've done was bow down to a shrine for Jay Glazer in this spot

questionmark said...
Aug 24, 2009, 9:56:00 PM  

Really excellent use of the UMass Minuteman there.

Craig Barker said...
Aug 24, 2009, 11:33:00 PM  

Why do we need updates on every Sportscenter commercial?

EH said...
Aug 25, 2009, 12:23:00 AM  

So ESPN blew the Favre thing out of proportion to the point everyone was angry at them...and then ESPN acts like it was 'forced' to cover the story when they were the ones who created it.

And I'm supposed to feel sorry for them?

Notice how the number of comments on this site are dwindling?

Sean OLeary said...
Aug 25, 2009, 3:17:00 PM  
Anonymous said...
Sep 26, 2009, 5:20:00 AM  

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