I'm never one to harp on people "selling out", but I might have to after this item. It's one thing for Nick Bakay, Frank Caliendo, or the Sklar Brothers to do so, but Mr. Show's Bob Odenkirk? Say it ain't so!

ESPN joined forces with Emmy award-winning director Bob Odenkirk (“Mr. Show with Bob and David”, “Saturday Night Live”) to bring the quirky world of “Bracketology” to life in a campaign, running on ESPN networks and online. It showcases the behavior of eight different bracketologist stereotypes – from the Alumnist, to the Fisherman, to the Mascotitian and more. The campaign’s website features each of these characters explaining his/her strategy. ESPN’s expert Bracketologist, Joe Lunardi, then provides his professional assessment. From the site, fans can fill out their own brackets, send mobile ‘smacks’ to their friends and study the habits of various bracketologists. For more information visit www.ESPNBracketologists.com.