The Tampa Lightning's Co-Owner Is Using His Team To Creepily Promote The Latest "Saw" Movie

Tuesday, October 21, 2008

I've seen some odd promotions in my day (mostly from ESPN), but this one might take the cake. From Lightning Strikes via Puck Daddy comes this set of creepy photos that give you a look at Tampa Bay Lightning co-Owner, Oren Koules's attempt at marketing his newest movie. The film in question is Saw V and if you've seen any of the previous four you know just how creepy that idea is....

Lightning goalie Mike Smith on Saturday night wore a mask the team hopes will become a collector's item for fans of the grisly Saw movies and benefit some charities in the process. On one side of the mask, a picture of the creepy clown doll that taunts the movie's victims and police, on the other, the evil Jigsaw and his female accomplice, the architects of the bloody on-screen mayhem. Chains on both sides of the mask appear to pull apart a mouth.

Lightning owner Oren Koules is the Hollywood producer responsible for the series that continues Friday with the release of Saw V. Goalie Olaf Kolzig also will wear a mask depciting [sic] the movie, but the team said it has yet to arrive.

It was unclear how many times the masks will be worn. Smith's will be auctioned to benefit the Lightning Foundation. Kolzig's will be auctioned to benefit Athletes Against Autism.

Well at least they're being auctioned off for a good cause. Apparently the latest Saw film features someone wearing the mastermind, Jigsaw's face around so that shot in the middle is going to haunt me for a few days or so.

Saw fans, Lightning masks are for you (Lightning Strikes)

Posted by Awful Announcing- at 3:30 PM


Excuse me, but shouldn't Gary Bettman be doing something about this??? No other sport (other than racing) allows shameless self-promoting.

GMoney said...
Oct 21, 2008, 4:09:00 PM  

wow, that's pretty crazy.

this might be a better way of promoting:

Anonymous said...
Oct 21, 2008, 4:59:00 PM  

First off, isn't the audience who is looking forward to "Saw V" already aware when it will be out? Granted, you're not laying out any money here...but it does seem a (red)line has been crossed here even in this day and age of product placement everywhere and anywhere. You see this kind of thing in NASCAR all the time...but it makes sense (and cents) there.

Sportsattitude said...
Oct 22, 2008, 11:41:00 AM  

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