Most networks work very well together in cross promotion, but FOX took it to another level this week. The network put up billboards in various cities throughout the U.S., and on it they hyped Brett Favre's first game against his former team. But they forgot one thing, the game isn't on FOX this weekend....it's on ESPN, Monday Night. Via KSK....


I guess you could argue that the studio crew will be talking about the game on Sunday morning, but it seems like something they decided to do before the season. ESPN probably isn't complaining.

Billboard For FOX NFL Sunday Promotes Game That Doesn’t Air On Fox Or On Sunday (KSK)