ESPN Set To Launch Finals Campaign

Tuesday, May 26, 2009

ESPN finally seems to be taking a queue from NBA TV and has decided to go old school for its NBA Finals campaign. The new set of ads will be an extension of the "Where Will Amazing Happen This Year" theme, but will feature an homage of sorts to the greats. While the video promos will stay the same, the main piece of marketing will be a photo timeline of seven NBA players in the midst of a dunk. The piece titled "Evolution" will be seen in print and on billboards in various cities. Here is your first look (click for larger)....


Just an amazing photo right there. I've always been a fan of the sequence photos like that, but switching it to multiple players like that almost makes it "poster worthy". If I still lived in a dorm, that thing would be up post haste.

6 Comments:

Couldn't they replace Garnett with someone a little more deserving...like Jud Buechler or Darko Milicic.

GMoney said...
May 26, 2009, 4:07:00 PM  

Garnett over Duncan is a pretty interesting pick...

S.D.Schnell said...
May 26, 2009, 5:02:00 PM  

Seven images and only three different teams. That's kind of depressing.

tvbrain said...
May 26, 2009, 6:19:00 PM  
This comment has been removed by the author.
walnuts said...
May 27, 2009, 11:02:00 AM  

If Duncan ever said Michelle Tafoya was "looking good," and shouted ANYTHING IS POSSIBLLLLLE I'm sure he'd get preferential treatment over Garnett. To quote every athlete who ever lived, "it is what it is."

Brad James said...
May 27, 2009, 2:05:00 PM  
freefun0616 said...
Sep 26, 2009, 7:42:00 AM  

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