Thursday, August 27, 2009
ESPN rarely uses country music for bumps and intros, but when it comes to College Football, they go all out. For years they used Big & Rich's "We're Coming To Your Citaaaaaay" for their CFB telecast, but now they've taken it a step forward. They actually got Kenny Chesney to pen an original song for their use on Saturdays....
Award-winning country music star Kenny Chesney, known for his high-energy stadium concerts, has written a song exclusively for ESPN’s college football game and studio telecasts during Dick’s Sporting Goods Kickoff Week (Sept. 3-7) and Championship Saturday (Dec. 5) as well as select contests throughout the season and bowl games. ESPN will have the exclusive premiere of the song during its pregame show Thursday, Sept. 3, at 7 p.m.If you ask me, this move is genius. Especially when you consider the amount of games ESPN broadcasts in the South. You may not enjoy Country music yourself, but there are almost three times as many Country stations in America, compared to any other genre.
The song, “This is Our Moment,” captures the passion and dedication of the players to perform at the highest level each week with the understanding that every game counts. It will be used during game and studio telecasts and during promotions of upcoming programs and show elements across ABC, ESPN, ESPN2, ESPNU, ESPN360.com, ESPN Mobile TV and ESPN International. On select occasions, the song will be accompanied by a video montage of Chesney performing at a recent concert, along with college football highlights.