Tuesday, May 20, 2008
Okay enough of picking on ESPN for the day let's get into something they and TNT are doing right and that's NBA coverage during this year's Playoffs. Not only do I really have nothing bad to say about any of the announcers (JVG is kind of annoying at times), but ratings for both networks are killing last year's numbers.
ABC is up 31% over 2007, ESPN is up 28%, and TNT is up 14%. Obviously Star Power, Game Sevens, and the series matchups are the main cause of this but both networks have been doing a splendid job. They market each others games and even refer to various personalities on the opposite channel during games.
If the Conference Finals are as competitive as they look then these numbers are only going to go up. The NBA Finals would be a toss up though with the Lakers in the mix it's certainly going to help, but another Spurs-Pistons Final could be worse than last year's Spurs Cavs ratings. The lowest for the league ever.