Stu Scott Would Like To Talk To You About Your Colon
Tuesday, May 06, 2008
You can't really make fun of a network for taking on a set of Public Service Announcements about men's health issues, but you can certainly make fun of the way they do it. According to the NY Times, ESPN with the help of their ad agency is creating a set of PSAs to run on their networks for free over the next month or so, and AA has your first look. Enjoy the likes of Mike & Mike, Stu Scott, and Jim Rome talking to you about your health!
I don't know how I feel about a picture of a colon over Stuart Scott's shoulder, but it was entertaining none the less. In all seriousness the commercials themselves might a little ridiculous, but good for ESPN to tap into their target audience with an important message. And they're doing it for free, so that says something as well.
ESPN Campaign Urges Men to Seek Preventive Health Care (NY Times)
8 Comments:
And this is the spot where Mindy McCready said she put her finger into the Rocket. Boo-yaa!
Sorry about that. Mariotti is in another spot not shown in that piece.
Colonoscopies are a pain in the ass, no pun intended. I had one back in November, and I never want to go through that process again.
I actually thought this was pretty clever. It definitely gets your attention, and it MIGHT actually make you think twice, for some folks.
Good call, ESPN.
Clones, I want to talk to you about prostate cancer. It is not epic.
War prostate exams.
Jim Rome's Colon Is Burning.
-CBH
War bums using old headphones with a suction cup tied to it as a stethoscope.
/sophomoric Rome e-mailers
Mariotti? Looks like Paige to me.