Thursday, April 16, 2009
ESPN debuted a new feature on Sports Center this morning called "Blog Buzz", and after looking at some of the screenshots at The Sporting Blog....I just don't get it. "Blog Buzz" is a simple concept. You take the Top Five stories on blogs, make a fancy graph, and then add in some quotes. In fact, it's really just using the Sports Media Challenge's Buzz Manager .
While I understand that ESPN is embracing the medium that they once shunned, there is one problem with the new feature....it has nothing to do with blogs. Let's take a look, shall we?
So let me get this straight. ESPN takes the top five stories as provided by the SMC, and then adds quotes from the Sun Sentinel, and one from their own blogger. Ummm, that's not exactly taking into account what "Blogs" are saying, but good try.
ESPN's 'Blog Buzz' Segment Fails Miserably (The Sporting Blog)