Friday, June 05, 2009
The ratings for the NHL have been pretty solid throughout the Playoffs, and with the Finals now tied 2-2, they're only going to get better. On the heels of this great news, comes even more great news for NBC in that the NHL has decided to extend the contract with the network for another two years. Via Globe and Mail....
Now, NBC and the NHL are set to announce an extension to their relationship for another two years, past the 2010 Vancouver Winter Olympics and Stanley Cup playoffs.I still think NBC has to get their priorities straight when it comes to the use of Versus, but they've improved their broadcast over the last few years immensely. It also doesn't hurt that the star power is finally there for advertisers, and that the network is also airing the 2010 Winter Games in Vancouver.
It will likely be a continuation of the no-money-down/split-revenues-after-costs arrangement that has existed since the two sides fell into each other's arms after the NHL lockout in 2004-05.
At that time, NBC got an inexpensive property to fill out its sports schedule, while the NHL got the perfume of network respectability after locking out its players and fans for a complete season.
Despite the hiccup of NBC switching away from a playoff overtime to a Kentucky Derby prep show in 2008, the relationship has worked reasonably well for both sides.
NBC, NHL set to extend broadcast deal (Globe and Mail)