Thursday, June 04, 2009
So Kobe Bryant was revealed as the cover boy of NBA 2K10 this afternoon, but there's a bit of a twist when it comes to how 2K Sports is advertising the game. The video game company will debut a commercial tonight during the NBA Finals, and one of the chief people participating in the super secret spot is the clever, Spike Lee. In fact, Lee is so clever that that he decided to do this to the cover of the game. Via ESPN....
Finally, Lee gets to the last piece of box art. "If Kobe is going to be on the cover, at least put him in the orange and blue," he says, pointing to the altered image of Bryant on the Knicks. "He looks good like that."Wait a tic. You can actually vote on this being the actual cover that will be on the game when it's released!??! Ummmm......we need to make this happen. There's nothing more fun than upsetting Laker fans. Here are the others in case you're interested, but I suggest we make the Knicks one happen. Vote starts Friday over at 2K!
Two weeks later, when I catch up with Bryant at the Staples Center after practice, all he can do is laugh at Lee's New York dream.
"That's just Spike doing work," Bryant says.
Funny thing is, the cover art with Bryant as a Knick will be one of four box covers fans of "NBA 2K10" will be able to choose from online starting Friday. The cover with the most votes will be the official box art for the game.
"NBA 2K10": Kobe's Got It Covered (ESPN)