TNT To Play G-E-I-C-O Instead Of H-O-R-S-E
Friday, February 06, 2009
Ugh. First Cuts, gives us more background on the new the H-O-R-S-E competition TNT is putting on during All-Star Saturday, and it's not good news. Instead of going with the standard name of the game, or even putting a sponsor in front of it, TNT is completely changing the name of the contest from H-O-R-S-E to G-E-I-C-O. From USA Today via FC....
So it shouldn't surprise — especially as all sports are scrambling to find new places to hang "for sale" signs given the current economy — that the NBA's first H-O-R-S-E contest won't use those letters.I understand the need to get a sponsor for every competition, but that's just a bit annoying. Couldn't they have done what they do to every other event and just call it the Geico H-O-R-S-E contest? Either way though, that setup pictured above is pretty badass. If someone doesn't take a shot from that raised platform where EJ, Kenny and C-Webb are, they should be banned from ever competing again.
As that contest joins dunking and three-point shooting contests as part of TNT's NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who'll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event's unavoidable sponsor. (Suggestion: The winner then takes on the famous ad lizard to really drive home the brand awareness.)
NBA Players To Play 'G-E-I-C-O' Not 'H-O-R-S-E' (First Cuts)
Missed shot gets you letter, ad bucks (USA Today)
11 Comments:
And this is when you know that advertisers are going way too far to advertise their products.
GEICO? So not only will you be displaying your shot making skills, but also your knowledge of the I before E rule.... or the exception too...?
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Arrie...if I ever meet you in public, you will tell me how my ass taste.
And Geico continues to be the bane of human existence.
I hate Geico with a passion. I wish they would go bankrupt like Enron did so we would never be exposed to their never ending, stupid fucking commercials ever again.
Arrie, you are a complete piece of dogshit. Go peddle your crap someplace else. And have a really terrible, shitty day while you're at it. ASSHOLE !!
Geico is so stupid. I even prefer Free Credit Report.com commercials to that stupid gecko.
I'm surprised Rockwell* isn't going to sing "Somebody's Watching Me" during the festivities.
*Does not know if dude is still alive.
@ RJBO: Rockwell's still alive (he's 48), but he has not been active in the music business for 18 years. G-E-I-C-O on NBA All-Star Saturday would be one heck of a way to make a comeback, though...
"If someone doesn't take a shot from that raised platform where EJ, Kenny and C-Webb are, they should be banned from ever competing again."
While I agree with the sentiment, your sentence, as written, implies that everyone would have to shoot from the platform to avoid the lifetime ban. :-P
This takes 'product placement' right into the gutter. Wait...that's where it was to begin with.
That Caveman is going to be pissed. Does the winner get a stack of cash with googly eyes?