Tuesday, July 07, 2009
ESPN plan to launch a new channel in the UK on 3rd August called ‘ESPN,’ which will televise 46 Barclays Premier League matches this coming season, it was announced today by Lynne Frank, Managing Director, ESPN for Europe, Middle East and Africa. Frank also announced the channel will be made available in both standard definition (SD) and high-definition (HD), making the UK based premium sports channel the company’s first HD channel in Europe.For those of you across the pond, turn to channel 417/443 for all of your ESPN Soccer action. They probably could have come up with a better name for it than "ESPN", but there you have it.
The new channel will offer live Barclays Premier League football, international sports and a wide-range of premium U.S. sports previously provided on ESPN America, which will be integrated in the UK into the new channel.
As part of the new arrangement, Sky will retail ESPN to both its residential and commercial customers. Sky will make ESPN available on a premium subscription basis to all Sky homes. This means that all live Barclays Premier League matches will be available in HD to Sky homes. ESPN will appear in the Sky Guide at channel number 417 in SD and channel 443 in HD.