Wednesday, April 08, 2009
I still cannot get into, and/or figure out Twitter, but the NBA on TNT seems to have. According to a press release by the network today, all of their personalities will not only have Twitter pages, but they will also have accounts on Youtube and Facebook. Via TNT PR....
Turner Sports is unveiling a multiplatform marketing campaign that utilizes popular social media platforms YouTube, Facebook and Twitter to promote TNT’s ‘40 Games in 40 Nights’ coverage of the 2009 NBA Playoffs. TNT will have a significant presence on YouTube with a homepage takeover on Mon., April 20, featuring player-specific videos to promote the tune-in for the night’s match-ups as well as TNT messaged overlays on sports-related featured videos. Turner Sports will also feature a full court press on Facebook on Sun., April 19 with TNT NBA Playoffs messaging on sponsored ads, along with prominently placed topical promotional spots and a special promotion prompting Facebook users to ‘Become a Fan’ of the NBA on TNT Facebook page. Turner Sports will take over Yahoo! Sports’ main page on Sun., April 19, with all ads featuring TNT NBA Playoffs creative to drive fans to the network’s coverage of the NBA Playoffs.One of the more impressive things that TNT puts on each season is their "40 Games In 40 Nights" work, starting during the first round of the NBA Playoffs. It's an extremely immense undertaking, but each year they seem to pull it off without that many hiccups. Obviously this is a ton of more work for each personality, but more access is always a good thing. I'll be checking out the pages as we go along in the postseason, and so should you.
Turner Sports will complement its robust social media marketing plan with a strong Twitter presence, featuring updates from popular announcers including TNT’s Ernie Johnson, Kenny Smith and Craig Sager and NBA TV’s Chris Webber, Gary Payton, Steve Smith, Eric Snow and Rick Kamla. The hosts and analysts will ‘tweet’ on their individual pages beginning Tues., April 14 with regular updates, comments, thoughts and analysis that will feed to a main NBA TV Twitter profile and link to the National Basketball Association’s Twitter page. The ‘tweets’ will also feed into the NBA on TNT Facebook page. The Facebook and Twitter sites will be prominently featured on NBA.com and will receive on-air promotion on TNT and NBA TV.