CBS' Ratings Are Poor Without Kimbo Slice On The Card

Monday, July 28, 2008

I said I enjoyed the first installment of CBS' Elite XC, and I seemed to be in the minority, but this go around seemed to be much more of a success. All of the hardcore MMA fans and those in the know enjoyed the showing, but unfortunately not that many people were watching the show....

And there really still isn’t much to say except for this: EliteXC Saturday Night Fights without any buzz surrounding Kimbo Slice performed much worse without Kimbo than it did with him. CBS initial foray into MMA didn’t draw a slew of viewers but at least performed well in the 18-49 and 18-34 demos.

That airing back on May 31, 2008 scored 4.3 million viewers and a 1.9/6 among 18-49 year olds and since the Kimbo Slice bout for that airing aired past primetime (11p) the most viewed portion wasn’t included. But lacking any Kimbo anticipation, last night’s fights pulled a mere 2.62 million and a 1.0/3 from 9pm-11pm.
The numbers are certainly low, but given that it was a Saturday night and CBS beat ABC and NBC in the 18-49 male demographic, it's definitely not the end of the world. Slice is back on the program on October 4th.

No Kimbo Slice, CBS EliteXC Ratings Drop (TV By The Numbers)

Posted by Awful Announcing- at 8:19 AM


this seems like at least the fourth year of mma being the 'next big thing' in sports. no thankyou, ill stick to boxing, the fight this weekend was incredible and blows this stuff out of the water

Mike Georger said...
Jul 28, 2008, 8:51:00 AM  

Plus one of the announcers made a reference to the Yogi saying "It ain't over 'til its over". While I have no problem with this, the announcer refered to "the Yankee Clipper - Yogi Berra".

Uh, The Clipper was Dimaggio douchebag!

Anonymous said...
Jul 28, 2008, 9:53:00 AM  

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