I like it but I think they could've chosen better music. I love the song but I don't think it quite fits. As sad as it is to say this about a commercial, for Nike, the song just isn't epic enough.

That ad's Killer.

It's a cool ad, but the message doesn't really make sense. The song, the video cut-ins, and the final "courage" tagline all have no clear connection to each other. I just don't get it.

They chopped that song up too much, but it still did give me goosebumps.

Too much cutting of the clips I thought, granted they couldn't stretch things to two minutes, but longer clips of the sprinter being carried by his dad and other famous "goosebump" Olympic moments would have really made it. They tried to fit 100 images/clips into one minute and it didn't really captivate me.

Oscar Pizturis (sp) was what made it for me at the end. awesome.

I love this kind of advertisement. I'm a sucker for any advertisement with clips of sports triumphs and tribulations. Makes me semi-excited for the Olympics.

I'm not too sure why they had all the random clips of indigenous people dancing and buffaloes roaming the wild though.

Nike ads are the Rolling Stones (60's version) of commercials. Sure, they can be be interesting, but they're trying too hard to be relevant.

Now, as for the Beatles of commercials...well, no such thing exists.

I'm with Matt on this one. It's just not as good as the other Nike commercials in this vein, because it lacks a narrative theme that made the other commercials work. It's also simply not as cool as the "Leave Nothing" or "Next Level" commercials.

I don't get video at work but I'm assuming that this ad is old footage of Ricky Davis shooting at the wrong rim to get a triple double. Now THAT was the definition of courage.

Good ad! it takes courage to flip a whole lot of times and land on your heard like that female gymnast. Ouch!

Steve Prefontaine......

Ugh, The Killers are The Dave Mathews Band of Emo. Wake me when the hipsters decide they've sold out.
Big step down from Gnarls Barkley.

"I've got soul... but I'm not a soldier" is a pretty lame play on words.

Otherwise, the commercial is nice, even if it's completely based on the myth the professional athletes are somehow heroic for playing sports.

Good commercial. I was like some of the other commenters who thought it seemed like a mish mash of pictures and videos thrown together. But then I started to realize that many of the people shown were athletes who overcame something to make an impact (i.e. Armstrong and Jon Lester, both cancer survivors)

I'd LOVE to know who the director is?

Great commercial. The song is "All These Things That I've Done" by The Killers.

I thought it was well done. Maybe it was just me, but I thought the music was well-placed (and I usually hate the Killers, but this song isn't so bad).

I loved it! By the final shot of the guy running with prosthetics I was cheering in my living room! Yeh some of the images were out there but Nike's taken it to the next level. This is cutting edge in my opinion as a professional still photographer.