Thursday, December 04, 2008
Darren Rovell at CNBC noticed during the FSU-Florida game this past Saturday that the team of Nessler, Griese and Maguire had a "Did You Know?" that said that Florida State and not U of F was actually credited with inventing the Sports Drink Gatorade. Being extremely confused, since he wrote an entire book on the subject, Rovell set out to find the truth and these were his findings....
Neither had Dr. Dana Shires, one of Gatorade’s four inventors, who was actually watching the game at the time. “Of course I’ve never heard of it,” Shires said. “It’s just another stupid stunt from the guys at Florida State.”I don't know who works at the ABC Football research department, but there has to be something more to the reason why they chose to say that on-air. I mean it's widely known that Florida is credited with the invention, so I'd love to hear why they went with Florida State in that moment. Very odd, and it'll be interesting if anything more comes of this.
If I were a researcher for ABC, I doubt I would go with that story after I found only 41 hits for “Seminole firewater.” Or after the doctor who supposedly invented the stuff—an R.A. Johnson —only came up when this “Seminole firewater” was referenced.
The story probably came from a jokester who put it up on Wikipedia. Then, a site called the history of branding, which doesn’t even exist anymore, put it on their site and then it hit all the message boards and voila–a creation becomes a fact.
The University of Florida is so concerned about this new revelation that they are supposed to issue a press release later today, perhaps to quell what has become the hottest new smack talk in Florida.
Ok, What's All This About FSU "Inventing" Gatorade? (CNBC: Sports Biz)