Friday, March 27, 2009
One of the only redeeming things about February, once Football ends, is Daytona week/weekend. Well the NFL owners have been discussing a lot of things as of late, but the most intriguing ones is the potential to add two NFL games. That move would subsequently cause the Super Bowl to be pushed back....straight to the same spot as the Daytona 500.
The Daytona 500 starts earlier in the day than the Super Bowl, but the big hit would come in the form of advertising dollars. The number of companies using both venues would certainly decrease, especially if you consider the start of the Super Bowl would come right at the end of the race, and this has NASCAR officials reeling. Via Scene Daily....
NASCAR and Fox Sports officials are in a wait-and-see mode before commenting on what NASCAR would do, but it seems likely that the date for the Daytona 500 would have to change.As mentioned above, it would only makes sense to move the Daytona 500 back, but that would certainly throw a wrench in the plans of few hundred thousand who attend the race and the millions who enjoy both events. It'll be interesting to see what NASCAR decides....and how quickly.
“I don’t think I can make a definitive answer to [changing the date], but I would have a hard time today seeing how that would work for everybody – working for the media partners, working for the sponsors that we share and quite frankly, working for the fan and the consumer base,” said Roger VanDerSnick, senior vice president for marketing and business operations for DIS parent company International Speedway Corp.
“I understand the NASCAR base pretty well, and there’s a fair amount of overlap. So why make that an issue when I think we’ve got several options so that it wouldn’t be?”
Daytona 500 date change likely if NFL moves Super Bowl to traditional 500 weekend (Scene Daily)