Friday, March 27, 2009
MLB has come up with some pretty good documentaries over the years, and it seems like they have yet another on their hands. MLB will be using the MLB Network to launch "This Is Beyond Baseball", which will be a 30-minute set of vignettes in which current and former players will discuss the role of Baseball beyond the field....
Major League Baseball today announced the launch of a new integrated multi-media marketing campaign titled “This is Beyond Baseball,” which will celebrate baseball’s unique place in the cultural fabric of society and in the lives of fans. The campaign will officially launch with a special on MLB Network this Sunday, March 29 at 8:00 p.m. ET titled This Is Beyond Baseball, a documentary-style program created by MLB Productions. Narrated by legendary broadcaster Vin Scully, the 30-minute program comprises a series of vignettes that communicate the magnitude of what baseball represents and that the scope of its impact goes well beyond the game on the field.Again, I'm a sucker for a good documentary, but this one seems really good. Plus the narration from Vin Scully will only add to the stories. I'll try to check it out when it airs this Sunday at 8pm.
“Baseball reaches us all in places far beyond the playing field,” said Scully. “I am honored to lend my support to this endeavor and help celebrate the game I have loved for my entire life.”
The program features insight and commentary from many prominent current and former players, including Ken Griffey Jr., Derek Jeter, Cal Ripken Jr., Curtis Granderson, Derek Lee and Terry Francona, as well as a special profile of the Upton family – father Manny and sons B.J. and Justin – a unique family story of dedication and determination.