Wednesday, July 09, 2008
If you ask any Baseball fan how many times the Red Sox or Yankees games they have seen on weekends during this season on various networks, I guarantee that number is at least in double digits. Well according to FOX and Sports Business Journal that number isn't enough as ratings are down on every channel, especially TBS. Via Biz of Baseball....
So far this season, Fox’s ratings are down 16 percent, from a 2.5 to a 2.1, and ESPN’s ratings are down 13 percent, from a coverage area rating of 1.6 to a 1.4. And Turner, which is in the first year of its national Sunday afternoon package, has seen anemic numbers, with a coverage area rating of 0.5 that’s 30 percent off of last year’s slate of Braves games, which posted a 0.7 year to date.That's actually pretty depressing to read only because it will mean more Yanks and Sawx games next year. You can't argue with ratings though and if people aren't watching then there's obviously not much a network can do. Also, TBS' numbers have to be extremely disappointing to a network who's worked pretty hard to get the word out about Baseball coverage. Hopefully they turn it around in time for the Playoffs.
Network executives say the lack of Yankees-Red Sox games so far this year have depressed the numbers.
“It comes down to scheduling quirks,” said Bill Wanger, Fox Sports’ senior vice president of research and programming.
MLB TV Ratings Down. Networks Look Past All-Star Game