Turner's "The Game Happens Here" Commercial As Good As Advertised

Friday, October 17, 2008

I love simple commercials when it comes to Sports. Just showing old clips, or action on the field/court, is usually enough to give me goosebumps. Even more though, I actually pay attention. Well ten days ago, I told you that Turner Sports was going to create a campaign around that premise for NBA TV, League Pass and NBA.com, and it definitely doesn't disappoint. Here's the first one with Kevin Garnett....



Less is always more, and if you add in a piano slowly playing in the background, I'm sold. Good work Turner, and I can't wait to see the next one.

Turner To Heavily Promote NBA Product, Relaunch NBA TV (Awful Announcing)

8 Comments:

Outstanding concept, brilliantly executed.

Moseydog said...
Oct 17, 2008, 12:36:00 PM  

Wow. Great spot. I almost want NBATV now.

Figgsrock2 said...
Oct 17, 2008, 1:25:00 PM  

Great spot...As a Knicks fan, I can only hope the next one is Isiah Thomas's press conferences leading up to firing.

Anonymous said...
Oct 17, 2008, 2:00:00 PM  

Amazing amazing. Very well done.

Mark said...
Oct 17, 2008, 2:06:00 PM  

would have been better if the music came to a crescendo as KG says "What are you gonna say now?" and then they added on the clip of him yelling "ANYTHING IS POSSIBLE!" right at the end.

Pete said...
Oct 17, 2008, 2:37:00 PM  

Fantastic, talk about a player with passion, huh?

HiJK said...
Oct 17, 2008, 3:23:00 PM  

Standing ovation.

They erased ESPN mic flag at the end.

Anonymous said...
Oct 17, 2008, 5:17:00 PM  

It's a great concept with amazing editing, but the music MUST be changed. It simply doesn't fit the spot. Why would you go with a soft, introspective-sounding piece in a promo that's all about the lows and highs during a championship season? People expect a payoff at the end and get it on screen, but that feeling is contradicted with the music. If Turner fixes this one thing, they will have themselves an awesome promo.

deven said...
Oct 19, 2008, 2:29:00 PM  

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