Thursday, February 21, 2008
I'm probably a little late on this, but there's nothing really going on until the combine gets going (NBA trade deadline...psshaw). I'm honestly trying to get back into NASCAR after 2 years off and this past Sunday's Daytona 500 was a great place to start. Apparently I wasn't the only one watching....
Nielsen said 33.5 million Americans watched at least part of The Great American Race, a 2 percent improvement over 2007's 33.0 million. And this year's numbers also marked the first time that the Daytona 500 has earned a higher rating than the prime-time NFL package, with NBC averaging 10.0/16 on Sunday Night Football during the past season.It just blows my mind how that many people can watch car racing. Just amazing. I know it's not for everybody, but I think if you have HD and surround sound you should at least turn in for a bit.
Looking at other top Winter/Spring events, the Daytona 500 also posted a higher rating than the most recent NCAA Final Four on CBS (9.9/18), final round of The Masters (9.1/22 on CBS) and Kentucky Derby (8.8/21 on NBC).
FOX's Daytona coverage up versus a year ago (FOX Sports)