Thursday, February 28, 2008
The last great hurdle for UFC was to get some larger sponsors on board in an effort to achieve the credibility that they've been so desperately looking for to compete with Boxing. Well that big sponsor has been signed and it should be very familiar to Boxing fans.....Budweiser. Here are the details via Sports Biz....
In January, UFC signed Harley Davidson Harley-Davidson Inc to put its name in the Octagon and today, UFC announced a deal with Anheuser Busch, as Bud Light will become the new exclusive sponsor for the UFC. The brand will be featured on the Octagon center mat and on the vertical bumpers beginning with UFC 84 in Las Vegas on May 24.That is huge, especially as Rovell notes the only other big sponsors they had have gone out of business. I still haven't personally gotten in to the Sport, but many have and this can only help them in the long run.
Now that is huge. First of all, they are the biggest advertiser in sports, spending 80 percent of their total national TV spending dollars ($141 million of $171 million) on sports from January to Sept. 2007, according to Nielsen. And some go as far as to call them the greatest advertiser in all of sports.
This Bud (Weiser) Is For UFC--Wise Move? (CNBC: Sports Biz)