ESPN Fantasy Baseball Ads Funny, But Also Very Creepy

Monday, March 03, 2008

Since ABC is under the Disney umbrella with ESPN it was only a matter of time before they started cross marketing their talent. However I didn't think the combination of "One Life To Live", Matthew Berry as a doctor, and various baseball players would ever be possible. I was wrong....

ESPN this week will break a campaign, "One Season. Endless Drama," via Arnold, Boston, that matches baseball players and ESPN talent with real cast members of the ABC soap, One Life to Live. To make this fantasy realistic, the spots were filmed on the set of the show and directed by its executive producer, Frank Valentini.

A 30-second spot will break March 3 on ESPN, then air on all sister networks. Eight other spots, filmed as Webisodes, will air at They come with such soapy titles as "Caught Cheatin'" and "Bed Ridden." Athletes include Jorge Posada, Chase Utley, Torii Hunter and Hanley Ramirez.

I think I'm speechless. Yep...I am.

From Soap To (ESPN) Nuts (Brandweek)

Posted by Awful Announcing- at 4:32 PM


Are you kidding? All baseball players do during their down time is watch soaps (or Lifetime if your Orlando Hudson). I actually think the ESPNews 'Sausage salesman' commercials are worse. Just something about dudes laughing and grabbing onto sausage...

Brandon Inge Sucks said...
Mar 3, 2008, 5:26:00 PM  

I'm a fan of this ad campaign. More Matthew Berry in our lives is always a good thing. The daily Fantasy Focus podcasts during baseball season with him and Nate Ravitz are an epic mix of fantasy advice and sheer hilarity.

James said...
Mar 3, 2008, 5:29:00 PM  

Memo to ESPN/ABC/Disney:
less flash, more substance.

Bruce said...
Mar 3, 2008, 6:14:00 PM  

haha jorge!

mike said...
Mar 3, 2008, 7:29:00 PM  

Wow. That's about all I can say right now.

SportsFanatic said...
Mar 3, 2008, 8:15:00 PM  

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