NFL Comes Up With New Marketing Campaign For 2008 Season

Wednesday, March 12, 2008

I don't know whether it's the lack of advertising around their campaigns, but I couldn't tell you any of the past NFL marketing slogans. Quick, what was last years? Too slow..."Who wants it more?". Yeah I didn't remember either. Well Sports Business Daily has gotten it's hands on this years slogan and I'm pretty sure this one isn't going to stick either....

“Believe In Now” is the seasonlong theme for the NFL’s 2008 NFL campaign. The league introduced the marketing platform, along with the logo for Super Bowl XLIII, to about 300 licensees, team officials and retailers who gathered at Dolphin Stadium in Miami Gardens, Fla., last week for the sixth annual summit of “hard lines,” or nonapparel, licensees.

With a Super Bowl not decided until the final minute, last season’s “Who Wants It More?” line worked so well that there was some sentiment to keeping it, said Jaime Weston, the league’s director of brand management and integration marketing and sales. “But we decided to go with something new that focused on the emotion and passion of the NFL while dialing up the sense of urgency,” Weston said. “We want fans to feel like they can’t miss a moment, because there might be a ‘now’ moment at any time during the season.”
The article (I'd link but it's a subscription) says that the Madden video game and NBC both used the "Who Wants It More?" last year, but you could have fooled me. Anybody have any insight as to why I remember every NBA slogan since I was born but couldn't name an NFL one to save my life? Well besides the fact that the NBA shoves it down your throat every chance it gets.

Oh and are we in agreement that the Super Bowl XLIII logo is the worst logo ever created?

NBC Unveils Super Bowl XLIII Logo (Awful Announcing)

(Via SBD)

Posted by Awful Announcing- at 1:10 PM


"Oh and are we in agreement that the Super Bowl XLIII logo is the worst logo ever created?"

Not while London is still hosting the 2012 Olympics...


Anonymous said...
Mar 12, 2008, 1:44:00 PM  

Marketing catch phrases! Huzzah!

Fred Morlan said...
Mar 12, 2008, 2:02:00 PM  

Each year I pine for the demise of the roman numerals with the Super Bowl. Let them call it "the 43rd annual" if they want to, but let's lose the roman numerals, for chrissakes. Most people don't know roman numerals above 40, anyhow.

Maybe they'll give it up when they get to #59: "Super Bowl LIX" is likely to make the league twitchy. Although a Gene Simmons tongue logo would be awesome.

jb said...
Mar 12, 2008, 2:12:00 PM

This is a better SB logo^^^

Anonymous said...
Mar 12, 2008, 3:02:00 PM  

It's a bad logo, but I'd contend it's not even the worst logo from a Super Bowl with the letters "XLII" in it.

By the way, what the heck's up with your ads, AA? First it's half-naked male High School Musical "celebrities", now it's Chinese dating sites. This place is starting to get too sketchy for my own good, I fear......

Willmott said...
Mar 12, 2008, 3:19:00 PM  

Notice the new NFL logo, which goes into effect next month at the NFL Draft.

Draft King said...
Mar 12, 2008, 4:04:00 PM  

What the hell does "believe in now" even mean??? Normally, I believe in yesterday and Doc Brown taught me to believe in the future.

GMoney said...
Mar 12, 2008, 4:11:00 PM  

They should just use this slogan every year: "We're the fucking NFL. Deal with it."

Joel said...
Mar 12, 2008, 4:45:00 PM  

Its Believe In "Now" because their beloved exemplary franchise turns out to have been cheating throughout "Then".

Anonymous said...
Mar 12, 2008, 8:40:00 PM  

I like Joel's slogan the best. That being said, I cop to actually not hating the logo.

Sportsattitude said...
Mar 12, 2008, 10:19:00 PM  

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