Bruce Willis And His 4th Die Hard Movie To Ruin SportsCenter

Monday, June 25, 2007


(Not that SportsCenter hasn't already ruined itself)

Your favorite action hero John McClane has teamed up with ESPN's promotions team to completely ruin SportsCenter on June 26th....

"This first-of-its-kind movie promotion with ESPN will culminate in a special “Live Free or Die Hard” edition of SportsCenter on June 26. Commercial breaks will be replaced by interstitial vignettes featuring Willis, the Philadelphia Eagles’ Donovan McNabb and ESPN’s Mike & Mike. There will also be exclusive sneak peaks of “Live Free or Die Hard,” which Twentieth Century Fox releases everywhere June 27.

Additionally, Willis will be seen in hilarious co-branded TV spots alongside the San Diego Chargers’ Antonio Gates announcing “The ‘Live Free or Die Hard’ Sports Fan Challenge” and inviting viewers to log on to ESPN.com to enter the contest. Participants can register to win a private screening of the film for friends and family; a trip to a live taping of SportsCenter; and weekly prizes include DVD Box sets of the Die Hard Collection."
Hilarious? I'll be the judge of that. And Yippie Ki Yay Stuart Scott....Yippie Ki Yay.


(Via ESPN's Press Release)

Posted by Awful Announcing- at 3:17 PM

13 Comments:

This doesn't sound terrible at all.

GMoney said...
Jun 25, 2007, 4:01:00 PM  

Maybe he'll blow away Boomer.

Mantlemurcer said...
Jun 25, 2007, 4:39:00 PM  

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Anonymous said...
Jun 25, 2007, 5:00:00 PM  

Why do we still watch ESPN?

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La Rev said...
Jun 25, 2007, 5:40:00 PM  

"Ruin" Sportscenter? That ship sailed long ago, AA. If anything, Bruce Willis will...Nah, no matter what, Sportscenter still suck hard.

Big Al said...
Jun 25, 2007, 6:16:00 PM  

This marriage is a natural. Whenever I think of played-out, tired franchises, I think SportsCenter.

My Hero Zero said...
Jun 25, 2007, 6:45:00 PM  

Is it normal for a 'superhero' to have more hair on his upper cheeks, approaching his eyeballs, than the top of his head?

Dummy said...
Jun 25, 2007, 9:26:00 PM  

No, I think the abomination performed by T.I. called "SportsCenter Poppin'" was the last straw. They ruined my song!!

The HCIC said...
Jun 25, 2007, 10:21:00 PM  

When will someone get off their ass and start a good sports network again???

Between their Pirates of the Caribean themed episode and the idiots that read the teleprompters, I have groan to loathe that network.

It's going to be great to see this network sink under its own greed and egomania.

Anonymous said...
Jun 25, 2007, 11:03:00 PM  

defintely no one on the silver scren more recognizable than Bruce Wilson

Anonymous said...
Jun 26, 2007, 11:59:00 AM  

Le Anne Schreiber's head asplode.

Keith said...
Jun 26, 2007, 12:15:00 PM  

Yippe Ki-Yay Mr. Falcon!

Jun 26, 2007, 3:03:00 PM  

yippie kai yay naomi klein!!!

Drew said...
Jul 3, 2007, 3:20:00 PM  

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