Thursday, August 30, 2007
ESPN “could make a play for future Olympic Games.” ESPN Exec VP/Programming Acquisitions & Strategy John Wildhack said that the Olympics is a rights package the net could bid on. Wildhack: “Obviously we need to pick our spots, but the Olympics are one area we could see ourselves getting into.” NBC has TV rights to every Games through the 2012 London Games, but ESPN could bid as soon as the 2014 Sochi Games.I'm going to be honest...I had to look up where Sochi exactly was (Coast of Russia). I actually don't think this would be a bad move by ESPN. The Olympics need a makeover and who better than Disney to give it to them?