Absolute Vodka Targets Sawx And Cubs In New Campaign
Friday, October 05, 2007
These photos showed up in my Inbox from some PR company, and while I normally ignore stuff like this.....these caught my eye. And on a Friday, Who doesn't like a good post on alchohol. You've probably seen thousands of the Absolute ads with the outline of Vodka bottle, but they're changing they're slogan ("In an Absolute World") and tying in the two most famous baseball curses into the mix. Take a look.....
Pretty good. It's always tough for companies to revamp marketing campaigns that may have grown stale. These two hit the pubs on Sunday, so keep you eyes peeled for these and others.
4 Comments:
Never been to Pittsburgh on a Steelers Sunday, have you?
Not that Steelers fans are doing it on vodka instead of cheap beer or anything.
You've obviously never been to Lambeau Field, either.
I didn't say "Heinz Field", I said "Pittsburgh"!
It makes sense because Cubs and Red Sox fans are the two drunkest fan bases in all of professional sports.