Saturday, April 05, 2008
Hooters is obviously known for using scantily clad women, but their ads aren't as racy as say Go Daddy's. Well according to the NCAA their newest ad feature a lovely lady and Dick Vitale is a no go for the Final Four program.
What was so racy? You tell me...
Umm okay? If say Dick Vitale was holding "The Rock" over his junk with two hands and staring at the girl's breasts then maybe I'd understand. So what's the actual problem then?
"My understanding is the NCAA had stated they would only consider the ad if we removed the image of a Hooters Girl, which is absurd. That would be like telling General Motors you can advertise but don't show a picture of a car," stated Mike McNeil the Vice President of Marketing for Hooters of America. "Sara is a beautiful, intelligent and hard working employee, and we would never consider removing her image from the ad. I am concerned by this last minute and seemingly arbitrary treatment. The basketball tournament is an important time for our business, and the fact that certain competitors of ours are allowed to advertise and we are not puts us at a competitive disadvantage," continued McNeil.I'd have to agree with Mr. McNeil....that's pretty damn absurd. You don't really see any cleavage and all the ad really highlights are Ms. Hoot's legs. That's weak sauce NCAA.
NCAA Says No to Hooters at Final Four (PR Newswire)