Wednesday, September 19, 2007
I was kind of taken aback this afternoon by a ratings release of the NFL Pregame Shows. Now my forte isn't knowing and understanding Television ratings, but I'd like to read a little bit into these and you can tell me if I'm off base. We tried this once before and your help was much appreciated. Let's dive into this shall we?
Background: As far as the early Sunday Pregame Show ratings go FOX has been blowing everyone out of the water for the past few years. CBS only passed them 4 times last year, and before that only once since CBS got the NFL back on their network in 1998.
Current ratings: CBS is taking it to FOX. The Network's Pregame show has beat FOX both Weeks and is up 13.3% last year. While that's remarkable in its own right last week's numbers are what really stuck/stick out. The Eye was up 32% from Week 2 last year and beat out FOX by 26.9% (3.3 versus a 2.6). Factor in that the NFL is looking into how FOX and Jay Glazer obtained the Cheating Tape, and FOX is in some serious trouble.
1. James Brown is more important to a broadcast team than I originally thought.
2. People are finally starting to ignore the gimmicks (Weather Girl, Caliendo) of FOX and are heading over to CBS.
3. Shannon Sharpe isn't as annoying to the rest of the Country as he is to me.
4. Barry Switzer was not a good addition to the NFL on FOX pregame show.
I think I'm going with #2 on this one, and if that's the case I would be amazed that America is picking its programming based on merit and content over pizazz and nonsense.
Your expertise and theories are welcome in the comments.
(Ratings from Sports Business Daily)