Tuesday, September 18, 2007
I said this yesterday, but it bears repeating in this spot. The decision of putting a one-hour Stephen A. Smith show at the end of a two-hour Mike Tirico could be the downfall of ESPN Radio. Now I don't know much about Sports Radio ratings, but I know enough to know that S.A.S. gets terrible ratings in New York.
Well a Program Director in Chicago has taken the steps to make sure Stephen is never heard on his airwaves, and I'm sure others will follow in kind. Mr. Sunshine explains....
Go to Chicago’s ESPN1000, an ESPN owned and operated station. It’s already sent a response to the split show. Former ESPNRadio producer Justin Craig, now ESPN1000’s P.D., will be covering up Stephen A. He moved the highly successful Mac, Jurko and Harry Show back an hour to 2-6p CT. ESPN1000 will then run a best of MJH hour from 6-7p CT. No Stephen A. in Chicago!The truth hurts, and Mr. S is dead on with his assessment. Who would buy spots on Tirico's show? It wouldn't make any sense at all. Especially since this decision took 2 whole months to make. If I were a PD I would do everything in my power to follow Justin Craig in Chicago. If Cowherd is getting ratings for you in the morning, stick with him and try to find any discernible talent you can to cover up this mistake.
How many more ESPN affiliates will make the same adjustments? From a sales standpoint, who can sell Mike Tirico? How can you even make a promo from Tirico’s “rants/takes?” There won’t be any.
Nothing against Tirico as a broadcaster, but they're setting you up to fail my friend. And it has everything to do with S.A.S. as a broadcaster.
ESPN Radio Slaps Listeners and PDs in the Face (Mr. Sunshine Vegas)