Must Watch TV, CNBC'S Special On Nike

Monday, February 11, 2008

We usually do a good of promoting everyone else's events and goings on in this here blogosphere and more often than not those things are pretty noteworthy. Well CNBC's Darren Rovell (a blogger himself....technically) was recently tabbed to take a look into the brand that is NIKE, and sent me and advanced copy of the program airing tomorrow.

I promised Rovell that I wouldn't hold any punches back when reviewing the documentary, and here's what you need to know......It's amazing.

There are interviews with Phil Knight, Jordan, Lebron, Tiger Woods, and Charles Barkley to name a few, but it's the history of Nike and a look inside it's labor turnaround that make it that much more entertaining. Via CNBC's press release....

Rovell takes viewers on a ride through Nike's history... from the company's chaotic start in 1962 as Blue Ribbon Sports to its current sports dominance. In a rare interview, Nike co-founder Phil Knight tells CNBC how the Nike name was conceived and how he paid a design student the grand sum of 35 dollars to design the signature "swoosh" logo now recognizable around the world. "Swoosh! Inside Nike" also gives viewers an inside look into the story of the groundbreaking advertising that made Nike famous. Dan Wieden, the driving force behind the genius of ad firm Wieden + Kennedy, as well as the athletes who made the ads famous-Tiger Woods, LeBron James and Charles Barkley-reveal how the ads came about.
Many thanks to Rovell for sending me the advance copy and kudos to CNBC for putting something together so interesting that I almost watched it twice. If you have an hour or so I definitely recommend checking out "Swoosh!" tomorrow night.

"Swoosh! Inside Nike": CNBC, Tuesday February 12th (10pm and 1am)

Michael Jordan: Still "Marketing" Success (CNBC: Sports Biz)


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