Tuesday, July 24, 2007
Say what you will about Scooter....he's got nothing on this new graphic from ESPN for use on their NASCAR programming.
Beginning with Sunday’s telecast of the Allstate 400 at the Brickyard from Indianapolis Motor Speedway, ESPN, which has televised more NASCAR Cup Series races than any other network, will enhance its NASCAR coverage with Draft Track, a special effects package that will provide to viewers a never-before-seen effect that shows airflow created by NASCAR race cars.
When ESPN’s producers activate Draft Track, viewers will see air flowing over and behind race cars as they speed around the track, whether there is one car or a multi-car pack on the television screen. The Draft Track airflow visualization will change as the cars, in relation each other, change position in real time on the racetrack, including passing, racing side by side or when cars are lined up nose to tail. The new effect will initially be used on replays.
They are touting it as an effect that will let viewers "see the air", and you think it sounds bad. How about a video demonstration? (I know...I'm awesome. Who else finds this stuff?)....
The company that produces this in conjunction with ESPN is called SportsVision and is responsible for the yellow first down line you see during all football games. There's no telling whether this will become as widely accepted, but until then your ESPN NASCAR broadcasts will look like Tron.
(Source: ESPN Press Release)