What does a network get for $10 million dollars these days you ask? Well NBC gets a handful of players and announcers for commercials, a fancy website with videos, and the tagline "Sunday Night Is Football Night". Via Sports Business Daily....

NBC today will launch the second phase of its $10M “Sunday night is football night” campaign around the net’s “Sunday Night Football” with a series a spots featuring NFLers and NBC announcers using the phrase. One ten-second spot includes Saints RB Reggie Bush, Colts QB Peyton Manning and Giants DE Michael Strahan. The tagline will be in all marketing materials for the campaign, including today’s launch of www.sundaynightisfootballnight.com

Do we one favor....head over to the site and click on "Best Team in Football" which is the announcers section. Here you have the whitest collection of people on the planet and the site kicks into this rap about "Sunday Primetime". Whoo....Sunday Primetime cause it's time shine! Yes NBC, Peter King's gonna shine by getting his girl through a good college! WHAT?!?! Unh.

I kid, but the website is pretty kick ass. Head over there and click around...."Time to Shine!".

Sunday Night Is Football Night (NBC)