Cold Pizza Has A New Name
Thursday, March 08, 2007
What's in a name? I believe Bill Shakespeare once asked this about Claire Danes in Romeo and Juliet. Maybe not. Either way Cold Pizza's face lift continued today with a new name brought to you from The Big Lead.
From this day forth Cold Pizza shall be referred to as (drumroll)......
ESPN's First Take?!?!
Yep. It actually seems worse than Cold Pizza if you think about it. From the The Big Lead......
Our tipster chimes in:“This marks the first time in the history of television that a show that moves its location, does not take the majority of its staff, it’s name and it’s original format is not cancelled. ESPN refuses to use the “C” word, but they’ve canceled the show. They long ago gave up on the original format, and now throw away the last bit of recognition the show had — it’s name. Like the show or not, for nearly four years, the name “Cold Pizza” has been out in press releases, on the air, etc. What brand logic calls for getting rid of the name. This is shades of ‘New Coke’ but then again, Mark Shapiro did not come up with ‘New Coke.’”
Hmm....that just reminded me......I forgot to watch the Colin Cowherd Show the other night. Darn it all to heck!
7 Comments:
You guys have bad info, it's going to be called the Mottram Program, with program pronounced like Mottram. Very Colbert Report-ish. In name only.
why would anyone willingly watch something involving Cowherd?
more importantly, does this mean no more Skip Brainless?
Change it to stale bread instead of First Take.
What are you talking about? I'm watching ESPN2 right now and Dana Jacobson just said "Coming up on Cold Pizza..."
Not until the middle of April my friend.
Does this mean that "Cold Pizza" is now available to anyone? Cause it would be a good name for a blog.