Thursday, November 29, 2007
I kid with that title actually. The one thing that ESPN consistently does right is the "This Is SportsCenter" commercials. Well, in fairness advertising agency Wieden and Kennedy does the commercials, but ESPN does deserve some praise.
That praise will be actually coming from...well themselves. ESPN will air a One-hour Special on December 12th which will chronicle all of the advertisements that they've aired for SportsCenter over the years. The show will be hosted by Karl Ravech and will feature 50 past commercials (including the very 1st one), interviews with some of the athletes in the ad (Roethlisberger, Clemens, and Trevor Hoffman have already been named), and debut three new spots.
Oh and most importantly...it's sponsored by Kay Jewlers.