ESPN To Air A One-Hour Special To Pat Their Own Back

Thursday, November 29, 2007

I kid with that title actually. The one thing that ESPN consistently does right is the "This Is SportsCenter" commercials. Well, in fairness advertising agency Wieden and Kennedy does the commercials, but ESPN does deserve some praise.

That praise will be actually coming from...well themselves. ESPN will air a One-hour Special on December 12th which will chronicle all of the advertisements that they've aired for SportsCenter over the years. The show will be hosted by Karl Ravech and will feature 50 past commercials (including the very 1st one), interviews with some of the athletes in the ad (Roethlisberger, Clemens, and Trevor Hoffman have already been named), and debut three new spots.

Oh and most's sponsored by Kay Jewlers.


Even the ones with Dan Patrick?

The really annoying thing about this shit is that SportsCenter will probably dedicate more time to promote this than they will spend on the NHL.

Anonymous said...
Nov 29, 2007, 3:06:00 PM  

why not just put it after best of sportscenter on christmas eve? i seem to remember there being a best of the commercials show around the holidays once before, possibly in one of the anniversary years

Mike Georger said...
Nov 29, 2007, 3:14:00 PM  

They're gonna mess this up. 50 commercials in one hour doesn't leave much time for a host or athlete interviews. Instead of just running the commercials one after the other, which would be the best way to do it, they're gonna spend too much time talking about the commercials, and, I'm afraid, talking over the commercials. I hope I'm wrong.

Mark said...
Nov 29, 2007, 3:19:00 PM  

"possibly in one of the anniversary years"

Every year is an anniversary. That was a shot at ESPN, not you.

Sort of like when The Simpsons had their 138 Episode Spectacular.

Anonymous said...
Nov 29, 2007, 3:19:00 PM  

"FOLLOW ME TO FREEDOM"--Charlie Steiner

Best commercial ever.

GMoney said...
Nov 29, 2007, 4:03:00 PM  

by the time a network is waxing poetic of themselves then they have have gone past their peak and want to remind people how people used to like them

Anonymous said...
Nov 29, 2007, 4:11:00 PM  

Commercials didn't exist until there was Sportscenter.

Anonymous said...
Nov 29, 2007, 4:15:00 PM  

showing commercials of all the people that have left (DP, KO, Steiner, Kilborn) will be interesting. If they do it that is.

odessasteps said...
Nov 29, 2007, 4:19:00 PM  

Where's the Tom Mees tribute?

hollywood wags said...
Nov 29, 2007, 4:40:00 PM  

TIVO is already set.

Nov 29, 2007, 4:51:00 PM  

Does anyone from Weiden & Kennedy get to speak on it?

Like the person who came up with the concept and presented it?


Either way, I'm psyched for tonight's Top 10 List of SportCenter's Top Ten 'Top Ten' lists.

Nov 29, 2007, 5:25:00 PM  

I'm actually looking forward to this... but I'm pretty confident that they'll screw it up.

I just want to see the one with George Mureson (Spelling help Washington, folks?) doing the robot, that's my favorite.

Anonymous said...
Nov 29, 2007, 7:48:00 PM  

Didnt they already do this a few years ago ? I swear ESPN already did this.

Gonzo said...
Nov 29, 2007, 9:40:00 PM  

'Kay Jewlers'--I'm going to assume that was an innocent mistake and not an anti-Semitic remark about the jewelry industry.

Anonymous said...
Nov 30, 2007, 4:22:00 PM  

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