Thursday, August 14, 2008
Television deals rarely even get over a handful of years, let alone ten. That's why it came as a such a surprise that CBS and the SEC agreed to such a long one today. The two sides inked an uncommon 15-year deal to keep their current arrangement going when the deal runs out in 2008. Via the AJC....
In an unprecedented deal between a national network and a college athletic conference, the SEC and CBS on Thursday announced that they have agreed to a 15-year contract extension to televise that league’s football and men’s basketball games. Financial details of the deal were not released.That's a heck of a long time, and I don't think there's been a contract this long in the history of College Sports. With this news it also seems highly unlikely that the SEC would still be considering a network of their own, but it's not entirely out of the question.
The current contract between the SEC and CBS was scheduled to end after the 2008 season. The two parties have been negotiating for the entire year.
“This is a great day for CBS,” said Mike Aresco, the Vice President for programming at CBS. “The SEC is the gold standard for college athletics. It has been a great conference for 76 years and that will never change. We love the enthusiasm and the way the fans support the game.”
Aresco said that CBS and the SEC talked about several different options when it came to the length of this contract.
“But at the end of the day the comfort level is so great and the trust is so great that we decided to lock this in for the long haul,” Aresco said. “This is a great deal for both sides.”
SEC signs landmark TV deal with CBS (Atlanta Journal-Constitution)