Friday, August 15, 2008
ESPN is pulling out all the stops for their promos these days. First they amazingly pulled MC Hammer from his busy schedule for a Monday Night Football ad, and now this. The Little League World Series is underway and The "Leader" has gotten its hands on one of the hottest and most popular bands in the world. No not U2 silly, it's the Jonas Brothers! ROCK!!!
I'm obviously not a teenager, and I'm just guessing here, but I'm pretty sure that they're missing their target demo just a bit with that choice. I mean, back in the day NKOTB was the biggest band on the planet, but there wasn't a male on the face of the earth that would admit to liking them (no matter how cool that leg swinging dance they did in the "Hanging Tough" video was). They would have been ridiculed mercifully in school.
I'm pretty sure there aren't many twelve year old girls watching the LLWS, but I could be wrong. Also, let's take a look at the lyrics of that catchy tune....
I'm slippin' into the lavaHmmm. For a baseball game? Okay....if you say so.
And I'm tryin' to keep from going under
Baby, who turned the temperature hotter
'Cause I'm burnin' up
Burnin' up for you baby