No More Campbell's Soup NFL Mom Ads

Wednesday, August 27, 2008

I always thought those Chunky Soup ads with the likes of Mrs. Tomlinson, Hasselbeck, Elway and McNabb, were pretty cheesy but there was still something appealing about them. Well according to the Wall Street Journal, the mamas "have been canned"....

For the past six years, the company has been running a well-received series of ads for its "Chunky" soup that feature National Football League greats and their mothers calling them inside for dinner and serving them soup.

But starting with this NFL season, those moms will be riding the bench. The reason for the change? Campbell Soup says its new research has revealed that the company's target consumers -- men in their 30s -- are finally achieving soup independence.

The new campaign, dubbed "Working Day," features San Diego Chargers running back LaDainian Tomlinson. In one of the series of five ads, which debut when the NFL season kicks off on Sept. 4, Mr. Tomlinson is shown in action on the field as a voice-over describes his job in blue-collar terms.

"Another grueling day on the job," the ad begins. "You're dying to get out of those work clothes. You're hungry. You take a can of Chunky soup. You think about your day. Was I productive? Did I do right by my boss?"
Boooooo! Whether they were cheesy or not, at least they were original. The whole workday lunch thing has been done a thousand times over. Plus, where is Wilma McNabb supposed to get her income from now? Oh that right....her son is an NFL player....nevermind. I'll still miss you though, Wilma.

Campbell Soup Sacks NFL's Mothers (WSJ)


That picture makes it seem like Donovan is trying to push his mom out of the wagon. Awesome.

GMoney said...
Aug 27, 2008, 10:39:00 AM  

"...finally achieving soup independence" What the hell is soup independence and why was is so difficult to achieve?

joepadon said...
Aug 27, 2008, 11:03:00 AM  

I always wondered why they didn't make any commercials showing Kurt Warner and his mother. I mean, they were always showing his mom up in the stands. I then learned that wasn't Kurt Warner's mom, it was his wife.

Bentcorner said...
Aug 27, 2008, 11:51:00 AM  

I'm amazed that they could afford the players and their moms, I mean, who eats canned soup?

JetFan said...
Aug 27, 2008, 12:25:00 PM  

The Chunky Soup Curse is as bad as the Madden curse, even those whose Mamma's didn't participate got hurt. But note that everyone who's mothers pitched nasty soup in a commercial with his mom got injured.


They all got jacked up.

Chargers fans should be pretty happy to have LT's mom go AWOL this season

Anonymous said...
Aug 27, 2008, 12:30:00 PM  

There was also an ad with Mario Lemieux and his mom that aired in Canada

Mats Lematos said...
Aug 27, 2008, 6:19:00 PM  

i like donovans moms big titties

madnice said...
Aug 29, 2008, 9:51:00 AM  

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