Saturday, August 30, 2008
You knew it was just a matter of time before some men's product swooped in and made Erin Andrews their spokesperson and the first company to do so is Gillette. The shaving cream company has a campaign through Major League Baseball called the "Gillette Rookie Reporter Showdown" in which 48 guys compete to win....well I can't quite figure it out actually. They do have an entire Erin Andrews section though and are using the following clever tagline for the contest....
ERIN ANDREWS- The hardest-working, sexiest sideline reporter in Major League Baseball® wants YOU!
Get it? She WANTS you! There are about 4,000 videos on the site with random guys doing reports, but it's the actual Gillette ad with Erin Andrews in a Baseball locker room that got my attention. Here it is for your enjoyment!
Again....I'm not quite sure what all of that is for, or what you can actually win, but here is by far the best feature on the site. You can print out your very own Erin Andrews baseball card! Don't think for a second that I'm not going to print this out and keep it in my pocket like Bob Costas does with that Micky Mantle card of his....
Gillette 2008 MLB Rookie Reporter Showdown (MLB)
(Thanks to JT for the tip)