Lee Corso Gets A Sponsor For His Mascot Picks Segment

Monday, August 11, 2008

I thought Home Depot owned all the advertising space within College Gameday but apparently I was wrong. ESPN has sold the naming rights for the Corso Picks segment (you know the one where Corso puts the mascot head on?) to Chick-Fil-A....

In the segment, ESPN analyst Lee Corso predicts the winning team by donning the mascot head or gear of one of the competing teams. It's the culmination of the show, drawing cheers or jeers from the crowd depending on Corso's pick.

Aptly enough, "GameDay's" first show this season will be in Atlanta for the Chick-fil-A College Kickoff, an Aug. 30 matchup between the University of Alabama and Clemson University.

The move is significant for the chain of about 1,400 restaurants because it does little national advertising, choosing instead to focus on local and regional efforts.

College students, alumni and fans make a great audience for Chick-fil-A, said Steve Robinson, the company's senior vice president of marketing. "GameDay" and football tailgating create a lively atmosphere for marketing products, he said.

The agreement includes Chick-fil-A TV commercials during the show and a live shot of a Chick-fil-A fan interaction area. Event staff in "College GameDay" and Chick-fil-A co-branded uniforms will escort a crate carrying the mascot head for Corso's announcement.
And here they come to ruin the best show on the network! I can understand a main sponsor for the show, but naming a cheesy segment that no one really cares about it, is a little much. Soon they'll have cows bringing out the headgear to Corso, while Desmond Howard eats waffle fries. It's only a matter of time.

Chick-fil-A in pick 'em role on ESPN show (Atlanta Journal-Constitution)


What the hell are you complaining about? This is a great idea!

//The Budweiser Hot Seat

GMoney said...
Aug 11, 2008, 5:27:00 PM  

Yeah, ESPN, excellent way to not reveal your college football announce crews(including studio) two weeks before the season starts. Two weeks ago in her diary entry on her website, Bonnie Bernstein announced she'd be off the sideline because of health-related issues from a couple of years ago, thus assuming she'd be in the studio, thus assuming ESPN would announce their announce crews pronto, thus making it a lead-pipe cinch to announce their crews. Thanks for throwing the pipe back at our face, ESPN.

cr3861 said...
Aug 11, 2008, 5:49:00 PM  

I'd talk to some more people. People, sadly, do care very much about what silly little mascot head Corso puts on.

FightingPike said...
Aug 11, 2008, 5:59:00 PM  

Lee Corso looks much better when being consumed by tiger.

BearsNecessity said...
Aug 11, 2008, 6:00:00 PM  


You make it seem like ESPN has to announce who joins their staff on a daily basis.

/had no idea Tim Hasselbeck is an ESPN NFL analyst

And besides for Bonnie, "health-related issues" could also be code for "didn't want to deal with Paul Maguire again."

Aug 11, 2008, 6:17:00 PM  

"RickJamesBibleOwner" must be code for "moron" or something...

cr3861 said...
Aug 11, 2008, 6:32:00 PM  

And yet, somehow, I could remember to log-in and make my response.

Let me say this:
1) My mistake on Hasselbeck; I don't receive ESPN press releases.
2) I was aware of Bonnie Bernstein's condition, troll. It was an attempt at comedy (a failing one), much like this attempt at an analogy:

thus making it a lead-pipe cinch to announce their crews. Thanks for throwing the pipe back at our face, ESPN.

Aug 11, 2008, 7:41:00 PM  

If Truett and Dan Cathy ever find out that Corso wears a merkin, they'll cancel fast.

Anonymous said...
Aug 11, 2008, 7:43:00 PM  

when you are watching this sunday on dvr and crave chick-fil-a, there is only one problem.

it's closed. and that sucks.

Jim said...
Aug 12, 2008, 1:05:00 AM  

If I were gold für wow a boy again,world of warcraft gold I would practice perseverance wow gold cheap more often,maple meso and never give up a thing because it was or inconvenient. If we want light,Maple Story Account we must conquer darkness. Perseverance can sometimes equal genius in its results.wow gold kaufen “There are only two creatures,”cheap maplestory mesos syas a proverb, “who can surmount the pyramids—the eagle and the snail.” If I were a boy again,wow geld I would school myself into a habit of attention;maple mesos I would let nothing come between me and the subject in hand.maple story power leveling I would remember that a good skater never tries to skate in two directions at once.billig wow gold The habit of attention becomes part of our life, if we begain early enough. I often hear grown up people say maple story items“ I could not fix my attention on the sermon or book, although I wished to do so” , wow powerlevelingand the reason is, the habit was not formed in youth. If I were to live my life over again,wow leveling I would pay more attention to the cultivation of the memory. I would strengthen that faculty by every possible means,wow power leveling and on every possible occasion.maplestory powerleveling It takes a little hard work at first to remember things accurately;cheap archlord gold but memory soon helps itself, and gives very little trouble. It only needs early cultivation to become a power.

Anonymous said...
Feb 13, 2009, 7:49:00 PM  

Post a Comment