NFL Network Eyeing Sixteen Game Schedule, CBS Skeptical
Wednesday, November 14, 2007
Cowboys Owner and NFL Network Committee Chair Jerry Jones is trying his hardest to convince people that the NFL-N is going to be on-air for good, and is even predicting a 16 game schedule for the cable channel...
While sixteen games might be tough to pull off when most people don't even get the channel, the threat is out there for the other networks. One of those other networks is CBS, and the "Eye" is none to happy about this and the flex scheduling that's taking place in the league. CBS President Sean McManus was interviewed by Sports Business Daily and had the following to say about each issue....“The eight games are a very definitive attempt to say the NFL Network is here to stay,” Jerry Jones, the owner of the Dallas Cowboys, said in an interview last week. “It’s long term, and if it’s not eight games, it could be 16.”- NYT
NFL Network: "The NFL Network is, to an extent, an insurance policy just in case the kind of money that they think their cable package is worth isn’t able to be acquired. The NFL is very cognizant that TNT and ESPN, to a large extent, built themselves on the backs of NFL programming. You can make the case that TNT became a fully-distributed viable network because they had that eight-game NFL package. And there would still be an ESPN today without the NFL, but they certainly wouldn’t be getting the three-and-half to four dollars per month per subscriber, and wouldn’t be the powerhouse it is today. The NFL looked at that history and said, "If anybody’s going to build a cable channel on the backs of the NFL programming again, its going to be us."Zing! Nice one McManus. To make a long story/quote short (in case you may only read what I write and not the quotes on AA) is that the NFL Network is an NFL Insurance Policy to guard against another ESPN and Flex Scheduling is sketchy at best. I'm inclined to agree with him on this one. Flex Scheduling gives NBC a huge advantage over FOX and CBS, but if you're pulling a 20+ rating once a year against their 10 or 11....you're not doing too bad.
Flex Scheduling: "The intent of flex schedule was to make sure that in the second half of the season, the primetime network package didn’t get stuck with a bad game. It was never intended to cherry pick the best game on Sunday and move it to primetime. It was never intended to let NBC -- despite what they, I think, wanted people to believe -- it was never intended to let NBC pick a game and move it to primetime. I think the Patriots versus Cornell would probably be a game they would put in primetime right now."
I urge you to head over to SBD and either pay for a subscription or get the trial going to read the rest. Great stuff if you're a Sports Nerd like me.
CBS' Sean McManus Discusses Flex Schedule, Goodell At SMT (Sports Business Daily)
5 Comments:
By the way, has NBC officially announced that they're doing the Pats again next week, or can they still flex the game?
It's funny about how we were sold this media technology revolution with the promise that we would have more choices.
As it turns out, it actually means that we have to make multiple purchases of near-identical products, AND I'M SICK OF IT?
Want the NFL Network and you have cable? You're SCREWED!
Want to listen to the NFL on satellite radio and you have XM? You're SCREWED!
So you buy Sirius instead of XM, and now you want baseball too? You're SCREWED!
The only people benefitting from this revolution are the fat cats who own the business and are getting paid a mint for exclusivity contracts. What a shock.
Anon #2- They would have had to of said something yesterday so they're sticking with it. They have 12 days.
Anon #3- Trust me...as someone who rents an apartment that won't let you get DirecTV....I feel your pain.
It's absolutely a disadvantage for Fox and CBS because they had to protect their games in mid-October and one of the games CBS protected was Broncos-Bears. Still, McManus is right, NBC has a huge advantage. The league better be careful because at some point, if the advantage is too big, the money might not go away, but it will shrink.
The NFL Network is evil. And it's not cable's fault that you're not getting it.
And I DESPISE cable and LOVE the NFL and I'm saying this.